Introduction to Adobe Experience Platform Real-Time CDP
Understanding how Adobe AEP's Real-Time CDP unifies customer data for personalized experiences.
What is Adobe Experience Platform?
Adobe Experience Platform (AEP) is the industry’s most powerful open data platform built for customer experience management.
Real-Time Customer Profile
The core of AEP is its ability to create unified customer profiles in real time.
How Profiles Are Built
- Data is ingested from multiple sources
- Identity stitching merges records
- A unified profile is created and updated in real time
Key Concepts
Schemas and XDM
Experience Data Model (XDM) is the standardized framework used to describe customer experience data.
Datasets
Datasets are containers for data that conform to a specific schema.
Segments
Segments allow you to define audiences based on profile attributes and behavioral data.
Real-World Use Case
Imagine a customer visits your website, then your mobile app, then calls support. AEP stitches all three touchpoints into one unified profile, enabling truly personalized experiences.
Conclusion
AEP’s Real-Time CDP is a powerful platform for organizations serious about customer data unification and activation.